Cultural Themes in Brazilian and U.S. Auto Ads: A Cross-Cultural Comparison

Richard Tansey, Michael R. Hyman, George M. Zinkhan
  • Journal of Advertising, June 1990, Taylor & Francis
  • DOI: 10.1080/00913367.1990.10673185

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http://dx.doi.org/10.1080/00913367.1990.10673185

The following have contributed to this page: Michael Hyman and Dr. Michael R. Hyman