What is it about?
A description of new trends in drug naming (A and O finals, promotional affixes, etc.).
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Why is it important?
It demonstrates that the pharmaceutical industry uses marketing trends that come from other industries (e.g. food, car) and resorts to ploys to attract patients while making believe that drugs are consumer goods.
Perspectives
As patients we are rarely aware what is behind a name. Such research should help us be more careful.
Pascaline FAURE
COMUE Sorbonne Universites
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This page is a summary of: Natesto®. What Else? New Trends in Drug Naming, Names, January 2018, Taylor & Francis,
DOI: 10.1080/00277738.2017.1415532.
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