What is it about?
Economic terms are difficult to understand. Yet we can approach them through more common images: Economy is a Human, Economy is an Animal, Economy is a Maschine. That is where metaphor is born. Each language has a different set of such images. Considering those gives a clue to cultural pecularities and national stereotypes.
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Why is it important?
We try to identify the mechanisms of metaphor creation, being, on the one hand, universal, and on the other hand,- culturally determined. They encode common images and complicated economic realia, which have various associative links in different languagesvand thus form the specific nationally shaped economic model.
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This page is a summary of: Metaphorical codes in structuring national economic discourse, Journal of Multicultural Discourses, July 2019, Taylor & Francis, DOI: 10.1080/17447143.2019.1672697.
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