What is it about?
Prime Minister Jacinda Ardern has been praised in the media for her decisive and caring approach to managing New Zealand's response to the coronavirus pandemic. She combined clear leadership messages of action in her public role and down-to-earth messages of shared experience in her personal role. Ardern used positive and consistent messages both in formal settings and informal social-media settings to inspire confidence and social solidarity among New Zealanders through the global health crisis.
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Why is it important?
Both business and community leaders can learn from Ardern’s way of communicating to the nation through the first months of the Covid-19 crisis.
Read the Original
This page is a summary of: Beating the virus: an examination of the crisis communication approach taken by New Zealand Prime Minister Jacinda Ardern during the Covid-19 pandemic, Human Resource Development International, June 2020, Taylor & Francis, DOI: 10.1080/13678868.2020.1779543.
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Link to the full article in Human Resource Development International
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