What is it about?

This study presents a longitudinal analysis of visitor patterns on the Mandela Portal website from 2009 to 2016. The research adopts a web analytics approach, employing a four-step methodology which utilizes data gathered through the Google Analytics tool. The findings of this article examine both global trends and specific patterns within the top ten African countries in terms of visitor traffic. Additionally, a detailed exploration is conducted on statistics derived from the five leading African nations: South Africa, Kenya, Nigeria, Tanzania, and Ghana.

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Why is it important?

The analysis yielded two crucial findings: one pertaining to the patterns observed in web traffic, and another concerning the reliability of data gathered through Google Analytics.


These insights shed light on different aspects of website performance and usability, thereby providing valuable information for strategists, website administrators and technology enthusiasts.

Dr Shadrack Katuu
University of South Africa

Read the Original

This page is a summary of: Using Web Analytics to Assess Traffic to the Mandela Portal: The Case of African Countries, New Review of Information Networking, July 2018, Taylor & Francis, DOI: 10.1080/13614576.2018.1523741.
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