What is it about?

Our manuscript provides an important examination of factors influencing consumer attitudes towards food fraud. One of our research's most intriguing findings indicates the association between national culture, self-labeling as a victim, and food safety concerns. This research addressed such independent variables as national culture, self-labeling as a victim, and food safety concerns. To explore the effect of national culture, we compared German and Israeli samples. Our model showed that Israeli participants tended to define themselves as victims more than German participants. Israelis were also more concerned about food fraud than Germans. The concern about food fraud positively predicted attitudes toward food fraud.

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Why is it important?

Our results open a new and significant direction in research on the relationship between culture and consumer perception of crimes within the food sector. Also, from the theoretical point of view, this research contributes to the literature by emphasizing the link between cultural aspects, food safety concerns, and attitudes toward food fraud. The results of this research also have practical implications for policymakers and practitioners responsible for ensuring consumer safety and preventing and treating food fraud-related victimization.


This research underlines the significance of culture in the prediction of self-perception as a victim of food fraud.

Dr Inna Levy
Ariel University

Read the Original

This page is a summary of: Attitudes toward food fraud, food safety concerns, national culture, and self-labeling as a victim, Israel Affairs, April 2022, Taylor & Francis, DOI: 10.1080/13537121.2022.2066868.
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