What is it about?

We undertook an anthropological and historical approach to explaining the entrepreneurial mindset in the Māori community and examined a sample of Māori entrepreneurs.

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Why is it important?

Culture can be a formidable strategic weapon for entrepreneurial performance when its values align with the work. The Māori film and screen entrepreneurs provide a great example.


It was very interesting to work on this paper with a Māori scholar from New Zealand.

Dr. Patrick James Murphy
University of Alabama at Birmingham

Read the Original

This page is a summary of: Telling their own stories: Māori entrepreneurship in the mainstream screen industry, Entrepreneurship and Regional Development, October 2017, Taylor & Francis,
DOI: 10.1080/08985626.2017.1388445.
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