What is it about?
We undertook an anthropological and historical approach to explaining the entrepreneurial mindset in the Māori community and examined a sample of Māori entrepreneurs.
Photo by Mark Hiben on Unsplash
Why is it important?
Culture can be a formidable strategic weapon for entrepreneurial performance when its values align with the work. The Māori film and screen entrepreneurs provide a great example.
Read the Original
This page is a summary of: Telling their own stories: Māori entrepreneurship in the mainstream screen industry, Entrepreneurship and Regional Development, October 2017, Taylor & Francis, DOI: 10.1080/08985626.2017.1388445.
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