What is it about?
Printers of everyday documents, like book labels, used letters, images and colors to inform readers and clients but also to attract potential buyers and customers. This paper shows how this was done in late 19th and early 20th century, in Brazil.
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Why is it important?
We show how the visual language of old book labels was structured, and how elements of that language (letters, images, colors) were adopted in order to differentiate and promote the printing shops that produced them, and the services they provided.
Perspectives
We hope this article will show how that we can learn a lot by observing everyday things, such as book labels.
Dr Priscila L Farias
Universidade de Sao Paulo
Read the Original
This page is a summary of: Information, typography and persuasion in Brazilian late 19th and early 20th century ephemera, Information Design Journal, December 2019, John Benjamins,
DOI: 10.1075/idj.25.2.03per.
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