What is it about?
Media coverage of Museums is correlated with the number of their visitors
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Why is it important?
Feeding media with museum news is correlated with higher visitation.
Perspectives
Agenda setting theory explains how museums benefit from their relations with media in terms of influencing museum visitors.
Philemon Bantimaroudis
Read the Original
This page is a summary of: Long-term evidence of cultural agenda setting, The Agenda Setting Journal, January 2019, John Benjamins,
DOI: 10.1075/asj.18005.zak.
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