What is it about?
This paper seeks to understand the messaging strategies in Chinese public signs of COVID-19 prevention in local communities. The data include 162 Chinese public signs. Most signs communicated the threat of the virus to the public, whereas fewer signs emphasized the efficacy to effectively control the threat. These signs are also tailored to Chinese social values.
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Why is it important?
Findings from this paper not only contribute to the growing body of research on the interpersonal function of public signage from a Chinese perspective but also demonstrates the utility of combining pragmatic research with messaging strategies in health communication research.
Perspectives
This paper demonstrates an interdisciplinary approach to language and health communication in the Chinese context.
Mian Jia
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This page is a summary of: Fear appeals in Chinese public signs of COVID-19 prevention in local communities, Pragmatics and Society, July 2023, John Benjamins,
DOI: 10.1075/ps.22009.jia.
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