What is it about?
We examine the direct and spillover effect of reminder nudges in a complex environment. We observe that nudges have negative spillover effects, which persist even after the removal of the reminder nudge, while the positive direct effect on targeted behavior diminishes.
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Why is it important?
Our results highlight the importance of considering the spillover effects of nudges, both immediately and after the withdrawal of the nudge: Considering also the spillover effects could change the conclusions about the effectiveness of nudges.
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This page is a summary of: Spillover effects of reminder nudges in complex environments, Proceedings of the National Academy of Sciences, April 2024, Proceedings of the National Academy of Sciences,
DOI: 10.1073/pnas.2322549121.
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