What is it about?

This paper presents an experiment using a magicians' forcing technique. Forcing techniques are techniques allowing magicians to covertly influence spectators' choice of card or item. Here, we managed to influence participants to think of and choose a specific playing thanks to the help of quick iconic/conversational gestures while asking them to imagine a card in their mind.

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Why is it important?

Magicians’ forcing techniques may provide a powerful and reliable way of studying these mental processes, and our paper illustrates how this can be done. Moreover, our results raise the possibility that this form of mind control could be used to effectively manipulate other mental processes.

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This page is a summary of: Influencing choices with conversational primes: How a magic trick unconsciously influences card choices, Proceedings of the National Academy of Sciences, July 2020, Proceedings of the National Academy of Sciences, DOI: 10.1073/pnas.2000682117.
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