Fusing Back the Human, Radically

  • Nikhilesh Dholakia
  • January 2014, Nature Publishing Group
  • DOI: 10.1057/9781137353290_11

Consumers, Workers, Citizens, Construers, Digizens... Challenge of fusing back a whole human

What is it about?

Throughout the industrial, postindustrial and postmodern-digital eras, the human self is getting fragmented. Yet, the neoliberal marketization forces are expanding the 'consumer' role and squeezing the other identities and roles. This paper offers an argument and proposals to bring back the fused, whole, balanced 'human'.

Why is it important?

If we want to progress from the existing states of manipulable marketized servility to liberated states of creativity and autonomy... well... then it is vital to pay attention to the argument I make here, and similar arguments that Fuat FIRAT makes (often in collaboration with me).

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The following have contributed to this page: Dr Nikhilesh Dholakia