What is it about?
From early 20th century, the consumer role in our lifeworlds has overwhelmed and engulfed every other life role. This has increasingly made us uni-dimensional... as consumers, devourers, passive receivers of marketing stimuli and communications. This paper offers a critique of this state of affairs as well as suggests ways to move beyond this situation, to wrench out full humanity from the uni-dimensionality of pervasive, passive consumerism.
Why is it important?
With technological change, there are openings for people to escape from the role confines of being “receiving consumers” (even as they are led to believe that they are ‘sovereign’) and to assume fuller, multidimensional life roles -- as full humans. This paper provides some directions. More importantly, it provides the impetus for an agenda to explore the avenues for reclaiming the holistic human from the uni-dimensional consumer.
Read the Original
This page is a summary of: Fusing Back the Human, Radically, Springer Science + Business Media, DOI: 10.1057/9781137353290.0016.
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New Ideas for Changing Times
The ideas and impetus for change -- out of the neoliberal-consumerist-financialized predicament we are in, and toward a new inclusive and equal future -- are going to come from innovative, radical thinking collaborative groups such as this one.
Nikhilesh Dholakia - Access to his works via MAS
Author's profile at the beta-version of the Microsoft Academic Search (MAS) site.
Maker Movement, Maker Faire
The Maker Movement is one indicator that the passive, target-of-marketing consumer is being transcended in some respects.
Maker Movement: Its importance
The Maker Movement is one indicator that the passive, target-of-marketing consumer is being transcended in some respects. This columnist argues that the Maker Movement is tranformative and very important for America.
Maker Movement: Margins to Mainstream
From the garages of tinkerers and bedrooms of geeks, the Maker Movement is moving into mainstream settings.
Maker Movement: Techopedia
Definition and explanation.
Maker Movement: Eco-critique
Raises important ecological issues for the Maker Movement.
Maker Movement: Huffington Post explains
"... in fields ranging from food to crafts to technology... [makers] push each other forward to invent and build new and innovative things. Many technologies that will drive this growing population are not even built yet. In effect, the maker movement has only just begun."
Produsers Rising: The hybrid of "producer" and "user"
This article reviews produsers and produsage concepts and processes...
Produsers Rising: Axel Bruns invents the term, Henry Jenkins gives it wider currency
... and Elizabeth Bird reviews these happenings in this article.
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