What is it about?
The term "new public diplomacy" in the title of the book has become widely used in the literature on diplomacy and international studies, recognizing the importance of communication with foreign publics, the rise of non-governmental actors in international relations and, above all, the role played by the individual. Governments are still in the process of coming to terms with a more citizen-centric diplomacy, and this book is a critical discussion of what that means for relations between states.
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Why is it important?
This book, first published in 2005, has had considerable impact on the scholarly debate on public diplomacy, calling for greater transaparency and transnational collaboration in diplomatic practice.
Perspectives
This book and the study of public diplomacy has taken me to many places across and I have learned a lot from many exchanges in all of the world's hemispheres. It is intriguing that the interest in researching soft power practices remains undiminished among early career scholars.
Jan Melissen
Leiden University and University of Antwerp
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This page is a summary of: The New Public Diplomacy, January 2005, Springer Science + Business Media,
DOI: 10.1057/9780230554931.
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