What is it about?
Soft power possesses an almost magical attractive quality in East Asia, to a degree that it never attained in the United States or Europe. At the same time we see a pattern of more traditional international relations in East Asia and indeed a great deal of geopolitical rivalry. This book analyses the regional soft power puzzle in this challenging context.
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Why is it important?
The majority of contributions in this book are by leading Asian scholars. Their essays are authoritative, refreshing and conveying the sort of fundamental knowledge that gives them a long shelf-life.
Perspectives
This project was more or less my academic introduction to East Asia, the beginning of a fascinating and ongoing journey that has truly enriched my understanding and curiosity about diplomacy in the world's fastest rising region.
Jan Melissen
Leiden University and University of Antwerp
Read the Original
This page is a summary of: Public Diplomacy and Soft Power in East Asia, January 2011, Nature,
DOI: 10.1057/9780230118447.
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