What is it about?

Our study explores how people incidentally learn Visual Statistical Learning, visual patterns, without being told to look for them, and how this learning is influenced by the emotional meaning and memorability of images. Across three experiments, participants viewed streams of pictures that secretly contained repeating sequences. We found that people learned these patterns better when the pictures were naturally more memorable. Negative emotional pictures also helped learning, but only when the images were otherwise hard to remember. These findings show that both emotion and memorability guide how we unconsciously detect structure in the world around us.

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Why is it important?

The ability to notice regularities in our environment is crucial for everyday functioning, helping us predict events, recognize faces, and learn languages. Our findings reveal that learning is shaped not just by emotion but also by the inherent memorability of visual information. This insight bridges research on emotion, attention, and memory, suggesting that what stands out in memory depends on both what we feel and how inherently memorable the image is. Understanding this interaction could inform how we design educational, clinical, or media materials that optimize learning and retention.

Perspectives

What I found most interesting in this project was how something as stable as an image’s memorability can influence learning that happens entirely without intention. I’ve spent much of my work studying emotional effects on incidental learning, but seeing how memorability interacts with emotion showed me that some aspects of learning are driven more by the properties of the world than by our feelings or goals. It made me appreciate how emotion and perception continuously shape each other, even in tasks that feel implicit.

Meital Friedman-Oskar
University of Haifa

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This page is a summary of: Independent effects of valence and memorability in visual statistical learning., Journal of Experimental Psychology Human Perception & Performance, October 2025, American Psychological Association (APA),
DOI: 10.1037/xhp0001379.
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