What is it about?
We conducted a field experiment in Indonesia that included nudging, competition, and social context to change the purchasing behavior toward regular and lower sugar teas.
Featured Image
Photo by 五玄土 ORIENTO on Unsplash
Why is it important?
Interventions often include more than one form of behavioral change strategy to optimize the likelihood of behavioral change. Our results indicated that the inclusion of more behavioral change strategies in a single intervention does not necessarily increase behavioral change, particularly when a powerful behavioral change strategy such as nudging is involved.
Perspectives
Few studies have tested behaviour change interventions in non-WEIRD (non-Western, Educated, Rich, Democratic) samples. I hope this paper contributes data towards a more global test of behavioural change principles. Completing this during the COVID-19 crisis and other interruptions has been challenging.
Dr Felix Why
University of Worcester
Read the Original
This page is a summary of: Incremental versus saturation hypotheses for behavioral nudge in reducing sugar consumption., Health Psychology, December 2024, American Psychological Association (APA),
DOI: 10.1037/hea0001450.
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