What is it about?
How does positive media representation psychologically affect marginalized groups? This study looked at the relationships between watching Asian American YouTubers and racial identity and self-esteem among Asian American viewers.
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Why is it important?
People often state that representation matters. This study took this a step further to examine the psychological effects of favorable media representation.
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This page is a summary of: Exploring the connections between watching Asian American YouTubers, racial identity, and self-esteem., Asian American Journal of Psychology, March 2021, American Psychological Association (APA),
DOI: 10.1037/aap0000218.
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