What is it about?

Creative ideas are essential for tackling today’s problems, from personal obstacles to societal challenges. But how do people decide whether an idea is creative or not? In this paper, we use a cognitive modeling approach to study how people evaluate creativity. According to the standard definition, a creative idea is both original and useful. However, we find that people differ considerably in the extent to which they take those two aspects into account when judging the creativity of ideas: the more people value originality, the less they value utility and vice versa.

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Why is it important?

Our findings suggest that people differ substantially in what they find creative. This has implications for creativity assessment in organizations and research: when using a standardized ability test, managers and researchers should clarify what the rating criteria are to provide a fair playing field for all.

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This page is a summary of: Creative or not? Hierarchical diffusion modeling of the creative evaluation process., Journal of Experimental Psychology Learning Memory and Cognition, November 2022, American Psychological Association (APA),
DOI: 10.1037/xlm0001177.
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