What is it about?
People regularly think based on spoken or written information. We find that the modality in which people encounter information influences their thinking. Spoken information prompts more intuitive solutions, whereas written information leads to more analytic ones.
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Why is it important?
Our findings have implications for theories of thinking and decision-making, which implicitly assume that thought is independent of modality. We show that modality can influence thinking. Our results also have implications for different domains such as science, law, medicine, and business. For instance, results of opinion polls might depend on whether the questions are read or heard, and judges may react more intuitively to a spoken than a written brief.
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This page is a summary of: Listening speaks to our intuition while reading promotes analytic thought., Journal of Experimental Psychology General, November 2022, American Psychological Association (APA), DOI: 10.1037/xge0001316.
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