What is it about?

This paper explored the influence of personalized positioning on consumer decision making.

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Why is it important?

To the best of our knowledge, this is the first study to delve into the neurocognitive processing of review position type and it may hopefully enlighten future neuromarketing studies targeting similar issues.


Our study showed that review position type positively influences the consumers' purchase intentions.

Yuyang Liu
Zhaoqing University

Read the Original

This page is a summary of: Is geographical location really dead in the online world? An event-related potentials study., Journal of Neuroscience Psychology and Economics, October 2023, American Psychological Association (APA),
DOI: 10.1037/npe0000182.
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