Decision-making in the era of AI support - Effects on advice-taking

What is it about?

Decision makers often receive advice from different forecast sources, which they can integrate into their own assessments. With mounting availability and application of systems of artificial intelligence (AI) in these digitalized times, the interaction between humans and AI has received increasing interest in various domains of research. Our study shows that in a long-term scenario the advice by AI is preferred over a human advice. Concerning the relationship of trust and decision preference on the acceptance of advice, our results show that the impact of the forecast source on trust in advice is moderated by trust in digital technologies and that the moderation by trust in digital technologies is itself moderated by decision preference, which highlights the relevance of a fit between the forecast source and an individual’s decision preference.

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Photo by Markus Winkler on Unsplash

Photo by Markus Winkler on Unsplash

Why is it important?

In the organizational context, but also in the private context, we will not be able to avoid making decisions with the help of digital technologies. The use of AI forecasts is and will continue to be part of decision-making processes. The study highlights the importance of trust in an advice and in particular in digital technologies in receiving AI advice. A fit between the decision preference and advice source is important to increase advice-taking.