What is it about?
Imagine you were mugged on a particular street. Later on, you might start feeling afraid not only on that exact street, but also in other streets that look similar. Over time, you might even begin to avoid those places altogether. This is known as memory generalization, and together with avoidance, it is a key feature of anxiety-related problems and a central concern in psychotherapy, as it reflects how fear spreads beyond the original experience and becomes difficult to control. Because of this, reducing the generalization of fear has long been a major challenge in psychotherapy. In recent years, this has fueled interest in approaches that aim to directly weaken or even “erase” the original memory - an idea that has proven particularly promising. Fear memories can sometimes appear to be erased after they are reactivated and followed by interventions, including psychopharmacological treatments, purely behavioral and cognitive procedures, or a combination of both. This has led some theories to propose that reactivated memories become unstable, allowing the original fear memory to be permanently modified or disrupted. In this study, we asked whether this apparent memory loss truly reflects erasure or instead depends on the context in which the memory is later retrieved. We reactivated a memory in one context and then applied a manipulation known to interfere with memory stabilization. Crucially, we tracked how the same individuals expressed that memory across different contexts over time. We found that memory appeared lost only when it was tested in the same context where the psychopharmacological intervention had taken place. When tested in the original context, where the fear memory was first learned, or in a new but similar one, fear responses re-emerged. These findings suggest that what looks like memory erasure may instead reflect a temporary failure to retrieve the memory, strongly shaped by contextual cues. Rather than attempting to eliminate memories, a more promising direction may be to target how memories are expressed across contexts. Understanding how different memories compete for expression can help inform strategies aimed at reducing the generalization of fear responses and supporting more effective, durable clinical outcomes.
Featured Image
Photo by Markus Winkler on Unsplash
Why is it important?
A patient may experience a clear reduction of fear within the therapist’s office, yet find that the same fear returns in everyday situations outside the clinic. This difficulty in generalizing treatment effects is a central challenge in psychotherapy, particularly in exposure-based interventions. For over two decades, the idea that reactivated memories can be permanently disrupted has shaped both basic research and emerging clinical approaches, raising expectations about the possibility of directly “erasing” maladaptive memories. While these developments have opened promising avenues for intervention, they have also been accompanied by ambitious expectations about how far original memories can be durably modified. However, these findings suggest a more nuanced picture. Apparent memory loss depends strongly on the context in which memory is tested, rather than reflecting a lasting loss of the memory itself. Taken together, these results call for a more cautious interpretation of such effects. Rather than focusing primarily on mechanisms of memory storage, they point toward the importance of memory retrieval processes, including how different memories compete for expression depending on contextual cues. From this perspective, improving clinical outcomes may depend less on attempting to eliminate memories, and more on understanding how to shape their expression across contexts, in ways that reduce the generalization of fear and promote more flexible, adaptive behavior.
Perspectives
This work is part of a broader effort to understand forgetting not as the erasure of stored memories, but as the outcome of dynamic retrieval processes. More recently, this perspective has been articulated in a theoretical framework emphasizing competition between memory traces as a key mechanism underlying both forgetting and recovery (Alfei et al., 2025, Psychol. Rev.). From this viewpoint, what looks like memory loss does not necessarily reflect a permanent change in the original memory, but rather a shift in which memory is expressed at a given moment. Evidence from neuroscience is increasingly pointing in the same direction. In parallel with this line of work, research from Ryan’s lab has highlighted engram competition as a flexible mechanism of forgetting, further moving the field away from strictly storage-based accounts (Autore et al., 2025, Trends Neurosci.). At the same time, the present findings are not an isolated observation. They are part of a line of experimental work developed over several years in collaboration with Prof. Tom Beckers at KU Leuven (CLEP), where we repeatedly observed that memory expression can recover under specific contextual conditions (e.g., Alfei et al., 2020, JEP: Gen.; Alfei et al., 2021, Prog. Neuropsychopharmacol. Biol. Psychiatry). The present findings extend this work by showing, within the same individuals, how memory expression can vary across contexts—how what appears as forgetting in one setting can turn into remembering in another. In this sense, the transition from forgetting to remembering is not a change in the memory itself, but a change in the conditions under which it is expressed. Taken together, these developments invite a reconsideration of some widely held assumptions about memory modification. While the idea that memories can be permanently altered or erased has been highly influential, it may, in some cases, reflect expectations that are closer to science fiction than to the actual dynamics of memory. On a personal note, this article represents my first publication as a sole author after many years of collaborative research. It reflects an attempt to bring together empirical findings and theoretical developments into a coherent perspective on how memory works, with the hope of contributing to a more nuanced understanding of forgetting and its implications for both research and clinical practice.
Dr. Joaquín Alfei
Read the Original
This page is a summary of: From forgetting to remembering: Context-dependent memory recovery after postretrieval disruption., Behavioral Neuroscience, March 2026, American Psychological Association (APA),
DOI: 10.1037/bne0000651.
You can read the full text:
Contributors
The following have contributed to this page







