Poultry meat industry in Pakistan

What is it about?

The fast growing poultry industry with 8-10% growth rate annually is the second largest industry of Pakistan. The structural flow of meat products from farmers to consumers is a multifaceted and multipart profile. The potential of meat industry with variety of end products is growing sharply and serving to rich populations of Pakistan and Afghanistan. The meat industry has so many emerging constrains for flow of meat and its products from market to end consumers. Adopting modern poultry farming without following the strict hygienic conditions will prove to be a threat in near future. The traditional flow of all types of meat and meat products in existing market needs the strict government monitoring. The structural flow of meat in Pakistan is traditional but it is fulfilling the demands of Pakistan and Afghanistan meat industry. The developing meat industry is facing many emerging problems like diseases, energy crisis and distress sales during disasters, corruption, and government policies. On the whole, people of Pakistan are conscious about Halal, Healthy and Hygiene (3Hs) meat with low price value.

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Why is it important?

Poultry meat industry has big opportunities for indigenous as well as foreign investors. Therefore many investors of textile industry has been shifted their investment in poultry meat market due to severe crisis in textile business. The demand and supply gap in Pakistan is about 4.1% and per capita availability of chicken meat, beef, and mutton and overall is 4.33, 9.66, 3.47 and 17.46 kg, respectively. The annual growth rate of beef, meat and chicken meat is 3.2, 2.1and 7.8 %, respectively. At present, Pakistan is exporting about 13.95 million US $ live animals and growth rate of meat export is 56% (Economic Survey, 2010-11). The fast growing population, urbanization and changing eating habits of peoples are creating the chance of development of poultry meat industry on scientific basis. Demand of value added meat products and export of Halal meat are also another opportunities for meat producers in Pakistan. Recently, World Health Organization also declared the country free of bird flu. In near future fast growing meat industry of Pakistan will be export the Halal meat in handsome amount to other Islamic countries, particularly in Gulf countries.

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