Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction

Wagner A. Kamakura, Michel Wedel, Fernando de Rosa, Jose Afonso Mazzon
  • International Journal of Research in Marketing, March 2003, Elsevier
  • DOI: 10.1016/s0167-8116(02)00121-0

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The following have contributed to this page: Dr Fernando De Rosa