What is it about?
This intro piece to a special issue of JBR is one of the perspicacious early articles that foresaw the huge impact mobile devices would have the world over.
Read the Original
This page is a summary of: Mobility and markets: emerging outlines of m-commerce, Journal of Business Research, December 2004, Elsevier, DOI: 10.1016/s0148-2963(02)00427-7.
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M-commerce: From URI to University of Michigan at Flint - Sy Banerjee
Inspired by the work by Ruby Roy Dholakia and Nikhilesh Dholakia at the University of Rhode Island (URI), Syagnik 'Sy' Banerjee completed a very insightful dissertation on mobile ubiquity under the direction of Ruby Roy Dholakia at URI. Today, working at U-Michigan (Flint), Sy Banerjee is emerging is a leading resource person for mobile commerce. Some of his work continues in collaboration with Ruby Dholakia and Nikhilesh Dholakia.
A Classic Study of Source Credibility
In the age of mobile, social, and virtual media, the classic patterns of source credibility discovered by Ruby Roy Dholakia and Brian Sternthal need to be revisited, reconceptualized and reinterpreted.
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