Mobility and markets: emerging outlines of m-commerce

  • Ruby Roy Dholakia, Nikhilesh Dholakia
  • Journal of Business Research, December 2004, Elsevier
  • DOI: 10.1016/s0148-2963(02)00427-7

Pioneering introduction to the main concepts of "mobile commerce"

What is it about?

This intro piece to a special issue of JBR is one of the perspicacious early articles that foresaw the huge impact mobile devices would have the world over.

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http://dx.doi.org/10.1016/s0148-2963(02)00427-7

The following have contributed to this page: Dr Nikhilesh Dholakia