What is it about?

This intro piece to a special issue of JBR is one of the perspicacious early articles that foresaw the huge impact mobile devices would have the world over.

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This page is a summary of: Mobility and markets: emerging outlines of m-commerce, Journal of Business Research, December 2004, Elsevier, DOI: 10.1016/s0148-2963(02)00427-7.
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