Emerging issues in electronic marketing: thinking outside the square

  • David R Fortin, Ruby Roy Dholakia, Nikhilesh Dholakia
  • Journal of Business Research, August 2002, Elsevier
  • DOI: 10.1016/s0148-2963(00)00202-2

Introducing early pioneering concepts of e-commerce...

What is it about?

This introduces a special issue of the 'Journal of Business Research' on e-commerce... a collection of articles that preceded the flood of e-commerce research to follow.

Why is it important?

This JBR special issue is important because it is a landmark - a pioneering collection of contributions from the scholars who grasped the importance of e-commerce early on, and offered the first conceptual and analytical insights.

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The following have contributed to this page: Dr Nikhilesh Dholakia