Introducing early pioneering concepts of e-commerce...
What is it about?
This introduces a special issue of the 'Journal of Business Research' on e-commerce... a collection of articles that preceded the flood of e-commerce research to follow.
Why is it important?
This JBR special issue is important because it is a landmark - a pioneering collection of contributions from the scholars who grasped the importance of e-commerce early on, and offered the first conceptual and analytical insights.
The following have contributed to this page: Dr Nikhilesh Dholakia