The Effects of Formal Strategic Marketing Planning on the Industrial Firm's Configuration, Structure, Exchange Patterns, and Performance

Cindy Claycomb, Richard Germain, Cornelia Dröge
  • Industrial Marketing Management, May 2000, Elsevier
  • DOI: 10.1016/s0019-8501(98)00055-8

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http://dx.doi.org/10.1016/s0019-8501(98)00055-8

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