Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation

  • Bekir Bora Dedeoğlu, Babak Taheri, Fevzi Okumus, Martin Gannon
  • Tourism Management, February 2020, Elsevier
  • DOI: 10.1016/j.tourman.2019.103954

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http://dx.doi.org/10.1016/j.tourman.2019.103954

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