What is it about?
This paper takes Yeoman's future destination scenarios about what a future Scotland might look like and considers the assumptions on which they are based. It explores the use of "authenticity" in a destination where it has been prominently promoted as a key selling proposition.
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Why is it important?
Authenticity has been central to the study of tourism since MacCannell's seminar book "The Tourist". The example of Scotland forms a bridge between the highly theoretical work of sociologists such as MacCannell and destination practices.
Perspectives
I was pleased that Ian Yeoman drew upon his experience at Visit Scotland to propose alternative future scenarios. As a Scot and tourism academic I wanted to put them to the test.
Professor Brian Edward Melville King
The Hong Kong Polytechnic University
Read the Original
This page is a summary of: Response to Yeoman et al.: Competitive advantage through “authenticity”: An assessment of Scotland's tourism prospects, Tourism Management, August 2007, Elsevier,
DOI: 10.1016/j.tourman.2006.09.007.
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