What is it about?
The study explores how a brand museum facilitates the commodification and cultural transfer of a brand's heritage • The study presents the SCTIM framework, showing enablers and processes that support commodifying brand heritage • The results present the Value outcomes of the cultural transfer process from brands to stakeholders.
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Why is it important?
Presents the Synthesis of Cultural Transfer, Value Outcomes, and Intergenerational Memory framework for the first time.
Perspectives
Great insight development regarding themed environments, cultural heritage commodification, and how these contexts influence the relay of cultural knowledge across generations.
Soniya Billore
Linnaeus university,sweden
Read the Original
This page is a summary of: Brand museums, commodification of cultural heritage and cultural transfer: The case of IKEA museum, Scandinavian Journal of Management, March 2025, Elsevier,
DOI: 10.1016/j.scaman.2024.101388.
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