The Influence of Decision-Maker Characteristics on the International Strategic Decision-Making Process: An SME Perspective

Fabio Musso, Barbara Francioni
  • Procedia - Social and Behavioral Sciences, October 2012, Elsevier
  • DOI: 10.1016/j.sbspro.2012.09.1002

What is it about?

We want to understand if decision-maker characteristics (e.g. international experience, nationality, skill), and the process of strategic decision making in international field. To achieve this, an examination of these aspects on a sample of 77 SMEs was conducted. Main results revealed that there is a strong relationship between decision-maker education and two important phases of internationalstrategic decision-making process, that are International Market Selection and Entry Mode Selection.

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The following have contributed to this page: Professor Fabio Musso and Dr Barbara Francioni