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This paper examines the impact of successful digital transformation on business performance and the inclination towards adopting the Metaverse, employing Partial Least Squares Structural Equation Modeling (PLS-SEM) for analysis. Results from a diverse sample indicate that digital transformation significantly enhances business performance and fosters a positive attitude towards Metaverse integration. Moreover, business performance positively influences Metaverse adoption intentions, moderated by the organization’s digital transformation level. Highlighting digital transformation’s role in enabling Metaverse readiness, this study offers insights for businesses aiming to navigate the emerging digital landscape, emphasizing the synergy between digital maturity and technological innovation.

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This page is a summary of: Navigating the Digital Future: Impact and Opportunities of Digital Transformation and the Metaverse, Procedia Computer Science, January 2025, Elsevier,
DOI: 10.1016/j.procs.2025.02.090.
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