What is it about?
Examines theories about the organizational aspects of perceptions of authenticity by consumers. Considers essentialism and transparency. Finds evidence to support both theories but finds more supporting evidence for transparency, Distilleries that want to be regarded as authentic would be well advised to internalize production and to make it transparent.
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Why is it important?
Consumer perceptions drive sales and organizational success.
Perspectives
Explores context-independent theories about authenticity.
The Adams Distinguished Professor of Management Glenn R Carroll
Stanford University
Read the Original
This page is a summary of: Authenticity among distilleries: Signaling, transparency, and essence, Poetics, October 2022, Elsevier,
DOI: 10.1016/j.poetic.2022.101736.
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