Judging a book by its cover? The role of unconventional appearance on social media influencers effectiveness

What is it about?

The Tattoo Premium Effect. Or how unconventional appearance may actually boost social media influencers' effectiveness as brand endorsers even in beauty-related domains. The positive effect is strongest among young adults, and contrasts with previous research in more traditional channels (e.g. TV), where this may still not apply.

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