What is it about?
Other-pleasing choice is risky if the chooser does not know the other's preferences. The chooser's belief about the other's type and their expectation determines choice. Second-order belief of chooser is formed by signals about the other's belief. Chooser may be delight-seeking or disappointment-averse or neutral. Choice is likely to be signal-conforming for the disappointment-averse chooser.
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Why is it important?
The paper developed important theoretical insights regarding the role of signals and the decision-maker's personality traits in decision-making for others under incomplete information. The insights developed here could be utilized in extending applied and experimental research in several fields, including consumer research, gift-giving, and proxy choice.
Perspectives
The complete paper may be accessed (till 31 Dec 2021) at: https://authors.elsevier.com/a/1e3Zc6FAOxW%7EAX
Dr Sumit Sarkar
XLRI Jamshedpur School of Business and Human Resources
Read the Original
This page is a summary of: Delight or disappointment? A model of signal-based other-pleasing choice, Journal of Choice Modelling, November 2021, Elsevier,
DOI: 10.1016/j.jocm.2021.100327.
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