What is it about?
To compete effectively on a global scale, companies must increase capabilities that lead them to greater performance in developing new products. This research validated a model about the influence of the main determinants of the New-Product Development Ability (NPDA) for international and turbulent markets. Involving a cross-sectional survey of 167 manufacturing export companies, the results showed that NPDA is explained by 79 % from these determinants.
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Why is it important?
The model validation provided support to an emerging framework, sustaining on how these five main determinants are key success factors for NPDA.
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This page is a summary of: The main determinants of new product development ability for international markets: An empirical study on brazilian manufacturing export companies, Journal of Engineering and Technology Management, July 2020, Elsevier, DOI: 10.1016/j.jengtecman.2020.101569.
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