What is it about?

To compete effectively on a global scale, companies must increase capabilities that lead them to greater performance in developing new products. This research validated a model about the influence of the main determinants of the New-Product Development Ability (NPDA) for international and turbulent markets. Involving a cross-sectional survey of 167 manufacturing export companies, the results showed that NPDA is explained by 79 % from these determinants.

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Why is it important?

The model validation provided support to an emerging framework, sustaining on how these five main determinants are key success factors for NPDA.

Perspectives

Consequences of these foundations to research agenda and companies’ best practices are discussed.

PhD Gabriel Sperandio Milan
Unisinos - Universidade do Vale do Rio dos Sinos

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This page is a summary of: The main determinants of new product development ability for international markets: An empirical study on brazilian manufacturing export companies, Journal of Engineering and Technology Management, July 2020, Elsevier, DOI: 10.1016/j.jengtecman.2020.101569.
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