Evaluating the performance of demographic targeting using gender in sponsored search

Bernard J. Jansen, Kathleen Moore, Stephen Carman
  • Information Processing & Management, January 2013, Elsevier
  • DOI: 10.1016/j.ipm.2012.06.001

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http://dx.doi.org/10.1016/j.ipm.2012.06.001

The following have contributed to this page: Dr Bernard (Jim) J. Jansen