What is it about?
The highlights of the paper are: (1) Competition and cooperation between stores increase agglomeration performance. (2) There is a positive spill-over effect between agglomeration and store performance. (3) Cooperation increases store performance indirectly via agglomeration performance. (4) The spill-over effect nullifies competition’s negative impact on store performance. (5) Coopetition capabilities of stores enhance competitiveness of an agglomeration.
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Why is it important?
For retailers operating stores in agglomerations this research provides food for thoughts in terms of the following: The findings are a call for more cooperation in agglomerations and show the positive impact of competition in agglomerations. It concludes that coopetition is a much needed mind-set in agglomerations. Download the paper from Elsevier (incl. a Powerpoint presentation describing the paper), the University of Surrey Repository (SRI) and ResearchGate)
Read the Original
This page is a summary of: The impact of competition and cooperation on the performance of a retail agglomeration and its stores, Industrial Marketing Management, January 2016, Elsevier, DOI: 10.1016/j.indmarman.2015.07.010.
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