Applied customer knowledge in a manufacturing environment: Flexibility for industrial firms

Cindy Claycomb, Cornelia Dröge, Richard Germain
  • Industrial Marketing Management, August 2005, Elsevier
  • DOI: 10.1016/j.indmarman.2004.10.008

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http://dx.doi.org/10.1016/j.indmarman.2004.10.008

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