An optimization approach to business buyer choice sets: How many suppliers should be included?

Ralph G. Kauffman, Peter T.L. Popkowski Leszczyc
  • Industrial Marketing Management, January 2005, Elsevier
  • DOI: 10.1016/j.indmarman.2004.05.001

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The following have contributed to this page: Professor Peter T.L. Popkowski Leszczyc