What is it about?

This research looks to see what impact experiential teaching methods and projects have on the development of key entrepreneurial skills, attitudes and traits. Traditional taught sessions were blended with applied activities to provide a curriculum which required students to plan and run practical enterprise activities. Data was collected from students own written accounts and reflections.

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Why is it important?

Results found both a high level of student satisfaction and engagement and the belief that the module’s experiential approach had, in many instances, helped to develop entrepreneurial skills, attitudes and traits. The development of self-efficacy was particularly noticeable through students own reflections, the requirement to action a plan and present ideas increased self-efficacy. The tasks also allowed students to be creative and apply innovation. However, the development of proactiveness was mixed, as was engagement and team work.


Experiential approaches to business and entrepreneurship education have become increasingly popular in recent years. This research highlights student’s reflection on an experiential and applied entrepreneurship module. The continued development of such modules requires ongoing refinement to maximise the benefit and development opportunities for students.

Professor Robin Bell
University of Worcester

Read the Original

This page is a summary of: Developing the next generation of entrepreneurs: Giving students the opportunity to gain experience and thrive, The International Journal of Management Education, March 2015, Elsevier,
DOI: 10.1016/j.ijme.2014.12.002.
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