What is it about?
This paper started as a project by Emilio when he was a visiting scholar from Brazil at the University of Rhode Island, and attended the Qualitative Research Approaches seminar of Nik Dholakia. Julian Cabusas was also a part of this seminar. The iPhone had just entered the market and was the subject of intense online conversations. Emilio decided to do an online ethnographic study of a select set of such conversations.
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Why is it important?
The paper is useful in that it shows how here-and-now events, which typically attract either just a journalistic look or require considerable elapsed time for study and reflection, can be studied and conceptualized with some ease with online ethnography methods. The following review on online ethnography, for example, found this paper of value: Tuncalp, D. , Lê, P. L. (2014) "(Re)Locating boundaries: a systematic review of online ethnography”, Journal of Organizational Ethnography, Vol. 3 Iss: 1
Read the Original
This page is a summary of: Social behavior and brand devotion among iPhone innovators, International Journal of Information Management, December 2010, Elsevier,
DOI: 10.1016/j.ijinfomgt.2010.03.003.
You can read the full text:
Resources
Sy Banerjee - Insights into Mobile Media
Sy Banerjee at University of Michigan - Flint campus - is emerging as a strong node for research and knowledge about mobile media in marketing. Nikhilesh Dholakia and Ruby Roy Dholakia are working with Sy Banerjee to assemble and advance the knowledge in this field.
Fountainhead: Pioneering research into technology, markets, consumers at URI
From mid-1980s, under the skilled leadership of Dr. Ruby Roy Dholakia (with Dr. Nikhilesh Dholakia) at the University of Rhode Island (URI), a strong and innovative program of research on technology, markets and consumers has been producing highly insightful research on a range of social, psychological, cultural, organizational and political aspects of information technologies. Explore the scope and depth of such research via the Google Scholar portal of Ruby Roy Dholakia.
Ruby Roy Dholakia: Pioneering research scholar in mobility, mobile communications, mobile commerce
This introductory piece indicates the very early focus on mobile technology, mobile communications, and mobile commerce; in the research endeavors launched at the University of Rhode Island (URI) by Ruby Roy Dholakia and her globally associated research network. For more samples of work done by her and her associates, please search for "Ruby Roy Dholakia" in Google Scholar.
Curated Travel, Curated Shopping: A New E-Biz+Physical-Biz model
Reviewing, recommending and sharing are popular online activities that shape platforms, social sites, and merchant sites. This venture illustrates a new twist that combines e-biz and physical travel and tourism. It uses the approach of curated selection and presentation of sights, activities, places, happenings, merchants and products.
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