Corporate identity, customer orientation, and performance of small and medium enterprises: Exploring the linkages

Upendra Maurya, Prahlad Mishra, Sandip Anand, Niraj Kumar
  • IIMB Management Review, September 2015, Elsevier
  • DOI: 10.1016/j.iimb.2015.06.007

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http://dx.doi.org/10.1016/j.iimb.2015.06.007

The following have contributed to this page: Dr. Upendra Maurya