All Stories

  1. Corporate identity, customer orientation and performance of SMEs: Exploring the linkages

    Article • IIMB Management Review, September 2015, Elsevier

    Professor Niraj Kumar, Dr. Upendra Maurya

  2. Corporate identity, customer orientation, and performance of small and medium enterprises: Exploring the linkages

    Article • IIMB Management Review, September 2015, Elsevier

    Dr. Upendra Maurya

  3. Analyzing Capacity Development Approaches in CSR Implementation and Their Societal Impact: A Case Study of ITC’s E-Choupal

    Article • January 2014, Springer Science + Business Media

    Dr. Upendra Maurya

  4. Managing Customer Knowledge in Service Economy

    Article • IGI Global

    Satyendra C. Pandey, Dr. Upendra Maurya

  5. Managing Customer Knowledge in Service Economy

    Article • IGI Global

    Dr. Upendra Maurya