Optimizing referral reward programs under impression management considerations

  • Ping Xiao, Christopher S. Tang, Jochen Wirtz
  • European Journal of Operational Research, May 2011, Elsevier
  • DOI: 10.1016/j.ejor.2011.05.042

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http://dx.doi.org/10.1016/j.ejor.2011.05.042

The following have contributed to this page: Jochen Wirtz and Prof christopher tang