What is it about?
Are ecologically-oriente consumers more prone to evolves psychological biases - regarding food-staple and a non-food staple, labeled for carbon and water footprints?
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Why is it important?
New views on consumer segmentation in food and non-food products
Perspectives
consumer involvement, motivation to attend to product label information, personal values, as well as consumers' environmental group membership are important for classifying consumers
Professor Bodo E Steiner
bodo.steiner@helsinki.fi
Read the Original
This page is a summary of: Multi-Product Category Choices Labeled for Ecological Footprints: Exploring Psychographics and Evolved Psychological Biases for Characterizing Latent Consumer Classes, Ecological Economics, October 2017, Elsevier,
DOI: 10.1016/j.ecolecon.2017.05.009.
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