Intentions to Trust and Share Online Health Rumors: An Experiment with Medical Professionals

  • Alton Y.K. Chua, Snehasish Banerjee
  • Computers in Human Behavior, May 2018, Elsevier
  • DOI: 10.1016/j.chb.2018.05.021

Dread health rumors on social media shared more than wish: Even you, medical experts?

Photo by National Cancer Institute on Unsplash

Photo by National Cancer Institute on Unsplash

What is it about?

The aim of this paper is to investigate medical professionals’ intentions to trust and share online health rumors. It was found that medical professionals were more likely to spread dread rumors (bad news) than wish rumors (good news). Their personal involvement determined their online rumoring behaviors.

Why is it important?

While previous research has studied laypeople's perception of health rumors on social media, this paper presents a twist by investigating perception of online health rumors among medical experts.

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http://dx.doi.org/10.1016/j.chb.2018.05.021

The following have contributed to this page: Dr Snehasish Banerjee