Brand value Co-creation in social commerce: The role of interactivity, social support, and relationship quality

Mina Tajvidi, Yichuan Wang, Nick Hajli, Peter E.D. Love
  • Computers in Human Behavior, November 2017, Elsevier
  • DOI: 10.1016/j.chb.2017.11.006

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http://dx.doi.org/10.1016/j.chb.2017.11.006

The following have contributed to this page: John Curtin Distinguished Professor Peter Love